Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from MatildaReid.shop (the “Website”).

Personal Information We Collect

When you visit the Website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products you view, the website or search terms that directed you to the Website, and how you interact with the Website. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are stored on your device or computer and often include an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Website and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you navigate the Website.

In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number [[fill in any other payment types you accept]]), email address, and phone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How do we use your Personal Information?

We generally use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipment, and providing you with invoices and/or order confirmations). Additionally, we use the Order Information to:

- communicate with you;

- screen orders for potential risk or fraud; and

- provide you with information or advertising about our products or services when consistent with the preferences you have shared with us.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

As described above, we share your personal information with third parties to help us make better use of your personal information. For example, we use Shopify to power our online store - you can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how customers use the Site - you can learn more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertising or marketing that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the following links:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

- [[Include opt-out links for any services you are using]]

In addition, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our website’s data collection and use practices when we see a “Do Not Track” signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details below.

In addition, if you are a European resident, we note that we process your information in order to fulfill contracts we may have with you (for example, if you place an order through the Site), or in order to pursue our legitimate business interests as outlined above. In addition, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your order information for our records unless you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Minors

This Site is not intended for individuals under the age of 12.

For more information about our privacy practices, if you have any questions, or if you would like to file a complaint, please contact us by email at Support@MatildaReid.shop or by mail at the following address:

4633 Hollywood Blvd, Los Angeles, CA 90027

United States